Peter Daley joins rFpro as Managing Director, further strengthening the management team to drive company growth. Peter will join rFpro’s existing management team as it continues to cement rFpro as a leader in simulation for the automotive and motorsport industries.
Peter’s predecessor, Matt Daley, will take the role of Operations Director. Matt will continue to focus on supporting rFpro’s broad range of customers whilst developing the internal advancement of rFpro’s industry-leading technology. The structural changes will take place with immediate effect.
Peter has more than 20 years’ experience in a variety of technology focused industries. In his last role he was Managing Director at Linde Material Handling and previous experience includes Director of Programmes at Chemring Group PLC and Business Director at De La Rue. He has an MA (Engineering) from Cambridge University and MSc (Business and Technology) from University of Warwick.
“rFpro is revolutionising testing and development in the automotive industry and I am delighted to be joining the company at such an interesting stage of its history,” said Peter Daley, rFpro Managing Director. “Simulation is increasingly critical to the timely and cost-effective development of vehicles, particularly for autonomous vehicles.”